It has been almost a week since my last day at SpotX and I am continuing to adjust to my new routine. I started SpotX when I first moved to Denver over 7 years ago. When I was hired, we were a small ad tech company with less than 30 people in the Denver headquarters. Since then, SpotX has expanded across the globe, employs almost 600 people and was recently acquired by the European entertainment giant, RTL. I am so proud of the company that SpotX has become and will be cheering them on from the sidelines as they continue global domination.
I am extremely grateful for the opportunity to begin my own business, but I will miss seeing my favorite SpotXers every day. How could I not miss this crazy crew?
I have to be honest, I am loving this first week on my own. I am more patient with the kids before and after school, I am taking my dogs on walks, I have time organize the house and plan our dinners while also remaining focused on my real estate classes and finding mobile home parks. IT'S SO FUN!
I recently had the realization that before this week, I have always been connected to a corporate business throughout my adult life. Of course, I have taken time off from work and been on maternity leave, but my job was always in the back of my head. I was always worrying about what was going on in the office, I would frequently check emails and after a wonderful vacation I would feel the inevitable sadness of returning back to the "real world". I suppose the realization seems fairly obvious, but it reminded me again how grateful I am to have this opportunity to spend more time with my family and focus on my passion projects.
Here is a recap of our progress on the mobile home park business and our moving plans.
Mobile Home Park Update:
Our number one priority is finding our first deal!
This involves analyzing deals from mobilehomeparkstore.com and loopnet.com. When we find a deal that has potential and fits our criteria, we contact the broker or owner to get more information. We have a few parks on our radar and I am hoping we can get one of those under contract soon.
Analyzing deals through these websites is a great way to connect with sellers, however, we are only scraping the surface of reaching mobile home park owners. On average, there are less than 500 parks for sale online out of the 44,000 parks within the United States. In order to reach a larger group of owners, Kate and I are working on a direct mail campaign.
Here are the steps we took to create our first mailing list:
State Focus: We are open to purchasing parks in any state with the exception of the west coast and southeast states (saturated/expensive markets and hurricane issues). For this first round mailers, we focused on 5-6 states around Ohio since I will be within the area.
Metro Areas: Find all metro areas that have a population over 100,000 within our select states and eliminate any parks that did not fall within the select metro areas
Walmart: Walmart and McDonalds do intense market research to determine the location of each store, so if a city was good enough for them, it was good enough for us. In states where we wanted to narrow the list of parks even more, we excluded all parks that were not within a city that had a local Walmart.
This brought our list to around 2,000 parks
Next we created the postcard:
We created a phone number that will connect to our cell phones
We created a shared email address in case the owner prefers to contact via email
We used Vistaprint to create the postcard and will be using their mailing services to send the postcards to our entire mailing list
Our strategy for the direct mail campaign is to set ourselves apart from our competition. We were shown some sample postcards at Mobile Home University and while they had great information, the overall look was a little boring. If everyone that attended the seminar created postcards that mirrored the examples we were given, what would set us apart from the pack?
Here is one example from the course:
We decided to give our postcards a little more style and highlight the fact that we are mothers who want to create beautiful communities for the resident and added in our photographs for a personal touch.
Ohio moving updates:
Next week we are making a trip to Ohio to get our living arrangements in order. My in-laws have been gracious enough to offer their home to our family while we start our new life in Ohio. They have a beautiful home in Sylvania with plenty of space for us to be comfortable. Thomas will be moving into Chris' childhood bedroom and also attending the same school. :). We have already sent a pod full of our possessions to the house and we will be unloading it next week.
Here are the list of projects we hope to accomplish:
Paint the three bedrooms
Prepare the basement for the kids playroom - includes new carpet installation
Lock down childcare - tour Thom's school and Evie's daycare
Create "dogs room" since there will be 5 labs living in the house with us!!
Thanks so much for checking in!