I spoke with Mary Wyar, a professional real estate photographer, to discuss why you should hire a professional photographer to sell your home. As a licensed realtor with Danberry in NW Ohio, I know the importance of high-quality images when selling a property. In fact, I included professional photography in my services as a listing agent because it is so important.
Homes listed between $200,000 and $1 million sold for $3,400 to $11,200 more relative to their list prices when photographed professionally with a DSLR camera.Redfin
I have summarized her insights into the top five most important reasons to have professional photos taken of your home.
5 Reasons to Hire a Professional Real Estate Photographer
I will add a quick disclaimer here that not all professional photographers are created equal. I recommend looking for a photographer that specializes in real estate and reviewing their past work. A family portrait photographer will not have the same skillset as a real estate photographer.
1 | First Impressions Are Everything
In today’s world, everyone is looking at houses online before walking through them in person. The first impression of your home needs to be flawless and a professional photographer can capture the best images of your home.
Seventy-nine percent of recent home buyers told Zillow they shopped online to find their home.Zillow
The market is competitive and you want to attract as many serious buyers as possible. If you don’t wow your potential buyers with your photos online, you will have less interest in your home which means less money in your pocket.
2 | They Know How to Make a Room Look its Best
A real estate photographer knows how to shoot your home to appeal to potential buyers. Not only do they take pictures with the best lighting, but they also shoot at the best angles. The various images captured by a photographer paired with a realtor who arranges the photos online strategically will attract the most buyers.
When I am the listing agent for a property, it is really important to create a guided tour with images. This allows buyers to easily visualize the layout of a home. Have you ever looked at photos of a property online and wondered where a certain doorway leads? It is always my goal to eliminate those questions through the images and detailed descriptions. The more information you can arm buyers with, the more serious buyers you will have making offers.
3 | Professional Equipment
Cell phone cameras have come a long way but DSLR cameras still capture the best images. Real estate photographers use cameras that allow for wider shots when necessary in tight spaces, like a small half bathroom.
The flash with DSLR cameras creates bright images that can easily be edited with programs used by a professional photographer.
Mary Wyar utilizes flash photography to give an accurate depiction of the actual space. This means that the paint colors will be accurately represented and you will see the true exterior view through the windows.
Mary also makes sure to give an accurate depiction of the size of a room. I am sure you have seen some listing photos where a room looks like it is in a fishbowl. You can bet that the rooms are going to look much smaller in person when this lens is used. These details combined create a sense of comfort for buyers and confidence that this house could be their next home.
4 | Video Tour Options
Forty-five percent of Gen Z and 41 percent of Millennial buyers find watching a recorded video of a home very or extremely important in helping them decide on their home, according to Zillow’s 2018 Consumer Trends Report.
Video is the future of digital media and is proven to be more effective with buyers. Video is a newer marketing tool that can set your house apart from the competition. This marketing strategy will encourage more social shares and visitors to tour your home and is offered by many real estate photographers.
5 | Make More Money with Multiple Offers & Sell Fast
A 2013 Redfin study professionally photographed homes priced in the $400,000 range sold three weeks faster and for more than $10,000 relative to their list price, than their counterparts with amateur photos. Investing in professional real estate photography will not only save you money with fewer mortgage payments, but it will also increase the value!
Now that I have convinced you to use a professional photographer, check out these home staging tips!
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