Last Updated on January 31, 2024 by lindseymahoney
It’s that time of year again when our favorite paint brands predict the most popular paint colors in the new year! It is clear that the blue hue is predicted to be a popular paint color in 2024, based on the Color of the Year choices.
Let’s dive into the hottest color trends predicted in the new year.
Popular Paint Colors Predicted in 2024
Upward by Sherwin-Williams (SW 6239)
LRV 57
Sherwin-Williams describes their 2024 color of the year pick as a “breezy, blissful blue. The color found when we slow down, take a breath, and allow the mind to clear.”
For a relaxing environment, use this beach blue hue in a bathroom or bedroom.
I used Farrow & Ball Skylight, a similar color with gray undertones in our guest bedroom and I absolutely love it. The blueish-gray color on the walls in the guest bedroom is Skylight by Farrow and Ball.
Sherwin-Williams colors that pair well with Upward:
- Snowbound
- Drift of Mist
- Gale Force
- Tricorn Black
- Honeydew
- Palm Leaf
- Antiquarian Brown
Blue Nova by Benjamin Moore
LRV 16
It is said that Benjamin Moore was inspired by the brilliance of a new star being formed in space when choosing this color for 2024. Blue Nova is a saturated blue hue that is timeless and stands out in a crowd.
Accent colors of burnt orange or mustard yellow really pop against the blue background.
Limitless by Glidden
LRV 72
This warm, honey color is here to bring a ray of sunshine into your home in 2024!
Move over gray cabinets, warm yellows are the new neutral cabinet color!
The older I get, the more I appreciate yellow hues in the home and I am completely in love with this creamy yellow color.
Cracked Pepper by Behr
LRV 8
Behr chose Cracked Pepper, a versatile soft black, as their 2024 color of the year. This hue is very similar to one of my favorite Sherwin-Williams paint colors, Peppercorn.
It is the perfect color to add drama to a space without feeling too dark and heavy. We used a very similar color in our dining room and it really sets the mood.
Renew Blue by Valspar
LRV 43
The 2024 Color of the Year chosen by Valspar is Renew Blue. This paint color is a greenish-blue hue that creates a sense of peace wherever you place it.
This sea-glass green is another beach-inspired color that evokes relaxation and calm.
Persimmon by HGTV Home by Sherwin Williams
LRV 39
Persimmon is an earthy terracotta color that is said to create a feeling of renewed comfort.
While this color has an earthy hue, there is definitely a little more of a punch of color.
I hope this paint color round-up of trends to expect in 2024 has inspired you as you plan any home projects in the coming year!
Frequently Asked Questions
History Behind Paint Brands Choosing a Color of the Year
The Color of the Year holds significant importance in the design industry. It sets the tone for the upcoming year’s trends and influences various aspects of design, from fashion and home decor to graphic design and marketing.
The color selection process involves extensive research, analysis, and forecasting to determine the color that will resonate with consumers and reflect the current cultural and social climate.
Color trends have a profound impact on consumer behavior.
They evoke emotions, influence purchasing decisions, and shape the overall perception of a brand or product. Understanding the psychology behind colors can help businesses create compelling marketing campaigns, establish brand identity, and connect with their target audience on a deeper level.
What is Light Reflective Value (LRV)?
LRV tells us how much light a color absorbs on a scale from 0 to 100. The lower the number, the less light the color will reflect and will therefore feel darker. The higher the LRV number, the more reflective the color, making a space feel lighter and brighter.
What is the Pantone 2024 Color?
The Pantone 2024 color of the year is Rooibos Tea. This color is described as a full bodied red imbued with rich, woody notes.